Facebook has emerged as the world’s third most visited platform, attracting advertisers with a total ad reach potential of over 2 billion users. Widely considered the most effective platform for high advertising ROIs and conversions, Facebook ads demand a streamlined and optimized approach to engage users effectively.
Many advertisers complain of temporary bans, restrictions and algorithm glitches damaging their ad performance, while others struggle to capture attention in today’s highly saturated Facebook advertising space. We offer dedicated Facebook Agency Accounts that help brands stay connected and relevant to their target audience with a 1000 data-points algorithm to automate campaign success.
Read on to explore best practices to optimize client campaigns for conversions with our Facebook agency accounts.
Spruce up your Facebook Advertising Account
Your ad campaigns are bound to perform less if your advertising account isn’t streamlined and well optimized. It’s important to get your advertising account in top shape by verifying your business, filling out all the relevant details, and incorporating tools like a conversion tracker and Facebook Pixel.
Here’s what you need to do once you verify your business with Meta:
- Create a professional business account by filling out all the details.
- Install and set up Facebook Pixel to gather data-driven insights for performance analysis.
- Install and set up a conversion tracker to collect data on conversion events.
- Create an elaborate structure for your ad account.
- Conduct audience research and use detailed targeting features to create custom audiences.
- Explore the Facebook Ad Library to check out various creative assets and formats.
- Start optimizing and testing your ad campaigns.
Utilizing all the tools available within the Facebook Ads Manager is of the utmost significance to take full advantage of our dedicated Facebook agency ad accounts. Setting up an elaborate Facebook advertising account will equip you with tools to get creative and analyze campaign performance with data-driven tools.
Set Clear Advertising Objectives
It’s important to set clear goals and objectives before setting up a Facebook ad campaign so you can effectively tailor your ad sets to their intended purpose. Defining the objective is of the utmost significance because the underlying goal will determine everything, from ad content, messaging and type to target audience, conversion events and more.
Facebook will optimize your ad’s positioning and delivery based on the objectives you set before publishing the campaign. Here are some common Facebook advertising objectives:
- Raising brand awareness
- Introducing products or services
- Driving website traffic
- Encouraging users to sign up for a newsletter
- Driving App installations
- Increasing traffic for YouTube channel
- Generating and converting leads for online store
A well-defined advertising objective sets the stage for creating an interactive and effective ad campaign that is tailored to achieve specific goals. Defining the objectives clearly will help you leverage the 1000 data-points AI algorithm of our Facebook agency account to supercharge conversions.
Take Advantage of Meta Pixel
Advertisers who don’t take advantage of data tracking tools like Meta Pixel cannot fully leverage Facebook’s algorithm to expand their audience and grow their business. Today’s advertising space is highly saturated, and advertisers need to leverage tools to gain a competitive edge while connecting with their target audience.
Commonly known as the Facebook retargeting pixel, the Meta pixel is a code snippet added to the back end of the business domain. This code actively monitors campaign success and increases returns on ad spend (ROAS). Advertisers can use Meta Pixel to define custom audiences and expand their user base by developing lookalike audiences.
Meta Pixel is most advantageous for tracking conversions and boosting conversion rates. It can also be used to generate effective remarketing campaigns by actively tracking website visitors and collecting data on each conversion event. Advertisers can use this data to create highly personalized ad campaigns that tailor the buying journey to user preferences.
Design a Facebook Advertising Funnel
The underlying goal behind all advertising efforts is to generate revenue by encouraging users to buy from a website, visit a brick-and-mortar office or book services. However, focusing solely on these goals for every campaign you design will not facilitate the revenue growth you’re aiming to secure. Instead you need to break down your underlying goal into smaller objectives to create an advertising funnel and divide the consumer journey into various steps.
You can leverage the full potential of our Facebook agency ad accounts by creating an advertising funnel that serves multiple goals, like raising brand awareness, introducing your products or services, and finally, leading users toward conversions. Making a sales pitch at the very beginning is ineffective because you need to groom and nurture users, and prepare them for buying and converting into customers.
With an advertising funnel, you can boost advertising success and reduce spending by nurturing each lead and connecting with your audience. The biggest advantage of creating an advertising funnel is cost reduction – ads focused on conversions tend to be much costlier than awareness ads. At GCG Media, we believe advertisers can reduce ad spending by starting with awareness ads that encourage users to respond well to sales pitches and conversion ads.
The idea is to divide your ad campaigns into three main segments:
Awareness Ads
These ads aim to introduce brands and their offerings with immersive and interactive campaigns, focusing on raising awareness instead of conversions. For these ads, the campaign objectives should be reach and brand awareness.
Statistics reveal that brand awareness ad campaigns tend to secure the highest number of impressions. These campaigns secure over 37% total impressions, 24.6% traffic, 18.6% user engagement and over 9% leads.
Interest-Creating Ads
Also known as consideration ads, interest-creating ads nurture leads by displaying interactive videos, website links, app overviews and other messaging to capture audience interest. For this ad campaign, the objectives should include user engagement, video views, messages, lead generation, and website traffic.
Conversion Ads
Designed to target bottom-of-the-funnel users who have been nurtured and groomed by multiple ad campaigns, conversion ads are the final push that convert leads into customers. For these ads, you need to focus on creating a compelling sales pitch with objectives like conversions, store traffic and catalog sales.
Defining the advertising funnel will work wonders at minimizing ad spending while boosting ROAS and conversions. We understand the challenges of creating new campaigns to eliminate ad fatigue, but you don’t have to create custom content for every ad set. Instead, make the most of your existing content, especially high-performing posts and user-generated content.
Final Thoughts
Optimizing an ad campaign for success demands an in-depth understanding of your target audience and their preferences. Modern-day users are highly accustomed to personalized experiences on every platform they use, from Google and Facebook to Netflix and Amazon. Using data tracking tools like conversion trackers and Meta Pixel is of the utmost significance to analyze and improve campaign performance.
Our dedicated Facebook Agency Accounts will empower you with a wealth of tools and specialized support to overcome restrictions without having to create new accounts. Conceived through our privileged relationship with Meta, we intend to eliminate challenges and expand opportunities with our Facebook advertising accounts.
Get in touch with our team to learn how our Facebook agency accounts can help you boost advertising success.
